Why is it so important to have a website ?
Getting your business and personal Marketing off the ground
Moving from a time when Business marketing was an area mostly tied to the radio, tv, the print sector, yellow pages and so on, to a time where marketing is a fast changing and unbelievably creative area that's open to every business as smart thinking out runs deep pockets. This of course is totally down to the explosive use of the web as a communications tool. Blogging, social networking, viral marketing, all spawned a creative and ingenious generation of entrepreneur's who by their success encouraged others to raise the bar further. Design is also a major part of this success as it always has been in marketing. Lets take a situation, your a person, recently left unemployed or wanting to take an independent step and run your own start up. You have lots of ideas and knowledge in you field of work, everything is great and you're full of passion and fire. Then you think 'right how do I get this going, how do I market this idea ?'
The Idea and being visual
Your idea needs a face. It needs to have a color combination and a distinct design style tied to it.
The Logo or Text
- you need a unique logo design that mirors your business or product and a font that compliments it.
The Color
- two to three colors that suggest the product or business type, its use or associated costumers
A slogan
- this is your one line selling phrase, this should be sharp and catchy as well as relevant to the product or business.
Next Step - Your Web site
The Web site should be Decided on before the business cards and flyers etc. this is really the one area where you should have a clear an un-cluttered idea of how you want your product or business marketed. get this right and effective, the cards and flyers will follow perfectly.
Getting your Web site up and running
when you have met and worked everything out with the web designer, and the web site is created, checked and eventually made live ! you can have your business cards, flyers designed to work with the website. On Average, 25% of business is done through a website by companies and business that have effective websites in place. Some do more.
1. Ways it can work for you
a. increase your costumer base by getting into new markets.
b. Allowing you to get a more satisfactory and effective sales pitch across to costumers
c. sell your products or business service on line through e-commerce or subscriptions.
d. work from home and still have first hand business contact with costumers, people will take the face of your web site as the face of your business so if it looks professional so do you.